In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.

Takeaways

• Locally grown flowers offer unmatched quality and freshness.
• Having an elevator pitch is crucial for advocating local flowers.
• Local flowers support the local economy and community.
• Sustainability in flower farming is a gradual process.
• Unique varieties of flowers are often only available locally.
• Florists value the quality and convenience of local flowers.
• Price should not be the main focus when selling local flowers.
• Educating consumers about local flowers is essential.
• FarmersToFlorist.com aims to connect farmers and florists.
• Networking opportunities can elevate the local flower industry.

Downloadable PDF talked about in the episode

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852